Posts Tagged ‘smartphone’

Mobile Holiday Commerce Continues To Rise, But Lags Behind Search, Research

More consumers will rely on smartphones and tablets to research products on search engines and Web sites before making a purchase. In fact, 70% will likely research the gifts on their smartphones they find in retail stores, and 56% are likely to reserve products from their smartphones for pick-up in the store.

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Gap Will Try A Variation of Order Online and Pick Up In Store

Gap’s move is a sensible one, says Lauren Freedman, president of the E-tailing Group Inc., an e-commerce research and consulting firm. “It drives customers to the stores and has the product ready, so it’s a great convenience for the shopper,” Freedman says. “They’re likely to buy incremental product.”

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Mobile Shopping Better on Tablets, Say Users

Users of tablets see them as an ideal tool for researching products and browsing, as well as making purchases, according to an online survey commissioned by Coffee Table, iPad’s ecommerce enabled catalog marketplace, more so than smartphone users.

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