Posts Tagged ‘smartphones’

Smartphone Users in Stores Compare Prices, Read Reviews and Do Much More

36% of U.S. smartphone users in stores use their devices to compare prices, and 16% conduct specific searches for or directly access online retailers

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Target To Match Online Prices For The First Time

Target’s new holiday price match policy is a smart move, says Lauren Freedman, president of consultancy the e-tailing group, inc. “In this competitive climate, where the price is just a click away, consumers are in control, and don’t want to take chances on not getting the best price.”

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Retailers’ M-Commerce Investments, Traffic and Revenue Are Up Considerably

11% of retailers will invest $201,000 or more in mobile commerce this year compared with 8% in 2011. And 19% will invest $101,000 to $200,000 this year compared with 8% last year.

These are among the findings of a new survey from research and advisory firm The E-tailing Group Inc.

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The Importance of A Mobile App For Your Online Store

According to a new survey by Local Corporation and the e-tailing group, 64% of tablet owners say they have made at least one purchase via their device in the previous six months, compared with 48% of smartphone owners who say the same.

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Tablet Owners Make More Online Purchases than Smartphone Owners

“Shoppers browsing a mobile commerce site on a tablet, such as an iPad, are more likely to make a purchase than those shopping via a smartphone, finds new research from The E-tailing Group Inc.”

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