Posts Tagged ‘social commerce’

Product Videos Found Boosting Purchase Confidence Among Viewers

Online product viewers can have a powerful impression on consumers, according to [download page] a March 2012 report from the e-tailing group, sponsored by Invodo.

Read More »

Selling On Facebook Works—For Some

Many smaller retailers’ Facebook stores are prospering, according to a new data from social commerce vendors Ecwid Inc. and Payvment. That might explain why 16% of retailers enable shoppers to buy directly on Facebook, according to the E-Tailing Group’s 14th Annual Mystery Shopping Study.

Read More »

More Than Half of Retail Facebook Pages Have a Shopping Element

Shopping on Facebook? There’s scant evidence that’s what consumers want to do while on the social network. “Many retailers are not seeing a strong return on their investment from their efforts selling on Facebook,” says Lauren Freedman, president of consulting firm the E-tailing Group Inc.

Read More »

The Keys to Online Sales: Search Results, Localization and Free Shipping

Online shoppers increasingly look to search results and local product availability when considering purchases, according to a new report from research and advisory firm The E-tailing Group Inc..

Read More »