A March 2010 study from the e-tailing group and PowerReviews found that one-half of Internet users research online before making any type of purchase—on the Web, in a store or through any other method. They typically said doing their own research online saved them time and made them more confident about their purchases.
Posts Tagged ‘social commerce solutions’
Online Research Still Key Tool For Consumers
Online research continues to play a key role in consumer shopping behavior, according to a new study from the e-tailing group and PowerReviews.
Tags: 2010 Social Shopping Study, Chicago, Merchandising, multi-channel, online product research, online research, PowerReviews, reviews, social commerce solutions, social media
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2010 Social Shopping Study Reveals Changes in Consumers’ Online Shopping Habits and Usage of Customer Reviews
The e-tailing group and PowerReviews today release the findings of the 2010 Social Shopping Study, which surveyed over 1,000 consumers who shop at least 4 times per year and spend $250 or more annually shopping online, to assess their motivations and preferences regarding online product research and customer reviews. In addition to uncovering current behaviors, the survey reveals how online shopping has changed in the past few years, building upon, and contrasting with, the e-tailing group/PowerReviews 2007 Social Shopping Study.
Tags: 2010 Social Shopping Study, Chicago, Merchandising, multi-channel, online product research, online research, PowerReviews, reviews, social commerce solutions, social media
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