Posts Tagged ‘social media’

Just 1% of Retailers’ Traffic Originating From Social Media

The result of social sales was even smaller with 43% of retailers saying less than 1% of shoppers who arrived at their retail site via social media and networkds spent money during that visit

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How Blinds.com Improved Its Customer Service

For instance, The E-tailing Group report found that the retailers in its Annual Mystery Shopping Study cut their e-mail response times 31% from 31 hours and 27 minutes in 2011 to 21 hours and 42 minutes last year.

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Top E-retailers Put a Greater Focus on Products and Social Sharing

Top online retailers in 2012 focused on product details and visibility, store information and connecting shoppers across channels, according to the e-tailing group.

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Online Shoppers Still Prefer E-mail for Getting Friends’ Advice on Purchases

Social media may be all the rage when it comes to how retailers engage consumers, but e-mail still plays a crucial role when shoppers want to connect with friends before deciding what to buy online

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7 Merchandising Buzzwords for Online Retailers In 2012

Sponsored by BloomReach, this expert merchandising panel – including Lauren Freedman of the e-tailing group, John Lazarchic of PETCO, and Elizabeth Ragone of HSNi –honed in on 7 key areas for merchandisers to focus on this year.

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IRCE 2012 Report: Consumers Explain How They Shop Online

Lauren Freedman at IRCE 2012 in Chicago.
Price and the ability to shop from anywhere, and at anytime, are the top reasons consumers buy online, Lauren Freedman, president of the The E-tailing Group says, said in a presentation today at the Internet Retailer 2012 Conference & Exhibition.

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Tablets, Smartphones Becoming Part of Purchase Process For Consumers

A report from the Local Corporation and the e-tailing group suggests that tablets and smartphones are becoming as important to the buying process as any other internet-connected device.

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Most Senior Retail Execs Are Happy With Their Returns from E-Commerce

81% of retail senior executives say they’re satisfied with their return on investment in e-commerce, and 71% say they’re increasing their investments in e-commerce this year, according to the 11th Annual Merchant Survey Report from research and advisory firm The E-tailing Group Inc.

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Product Videos Found Boosting Purchase Confidence Among Viewers

Online product viewers can have a powerful impression on consumers, according to [download page] a March 2012 report from the e-tailing group, sponsored by Invodo.

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Selling On Facebook Works—For Some

Many smaller retailers’ Facebook stores are prospering, according to a new data from social commerce vendors Ecwid Inc. and Payvment. That might explain why 16% of retailers enable shoppers to buy directly on Facebook, according to the E-Tailing Group’s 14th Annual Mystery Shopping Study.

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