Shopping on Facebook? There’s scant evidence that’s what consumers want to do while on the social network. “Many retailers are not seeing a strong return on their investment from their efforts selling on Facebook,” says Lauren Freedman, president of consulting firm the E-tailing Group Inc.
Tags: consumer reviews, E-tailing Group, Facebook, Facebook and e-commerce, Facebook shopping, industry statistics, Lauren Freedman, Like button, Moosejaw Mountaineering, Mystery Shopping study, product pages, social commerce, social media
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