Posts Tagged ‘social networks’

Digital Consumers “At Least Two Years” Ahead of Retailers

Retailers are having a difficult time keeping up with the technology adoption rate by consumers.

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Online Holiday Shopping Trends Still Point Upward

““This year’s survey results underline the need for retailers to prepare to be able to meet consumers’ online shopping expectations across all channels. It is critical that consumer experiences online, in-store, via mobile and social are all exemplary and aligned to optimize their business,” said Lauren Freedman, president of the e-tailing group, a market research firm that conducts the annual shopper survey for MarketLive.
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Social to Have Greater Influence on Holiday Purchases, Survey Finds

36 percent of shoppers intend to buy gifts via their mobile device, up 29 percent from last year;

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Social Not a Big Help to Ecommerce

94% of US omnichannel ertailers had a Facebook page, and 81% had a “like” button on product pages

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Being Socially Active does not Necessarily Reward Retailers with Customers

More than a quarter of US omnichannel retailers said that less than 1% of traffic to their e-commerce sites came from social networks.

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Press Releases

Nearly One in Three Consumers Research Products on Online Social Networks

One in two respondents to a recent survey say they spend 75% of their overall shopping time researching a product.

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