Posts Tagged ‘social participation’

Online Holiday Shopping Trends Still Point Upward

““This year’s survey results underline the need for retailers to prepare to be able to meet consumers’ online shopping expectations across all channels. It is critical that consumer experiences online, in-store, via mobile and social are all exemplary and aligned to optimize their business,” said Lauren Freedman, president of the e-tailing group, a market research firm that conducts the annual shopper survey for MarketLive.
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Social to Have Greater Influence on Holiday Purchases, Survey Finds

36 percent of shoppers intend to buy gifts via their mobile device, up 29 percent from last year;

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