Posts Tagged ‘Thought Leadership’

Whitepaper

Five Web Strategies for Gaining Market Share in a Rough and Tumble Economy

The goal of this white paper is to share thoughts and perspective in this time of conspicuous non-consumption. It includes an overview of the state of e-commerce then delves into five strategies for maintaining and gaining market share during this rough economy including: better resource allocation, global branding, category-centric merchandising, confidence building content, and white glove service…

Read More »

Whitepaper

Building Content You Can Bank On eCommerce Content Strategies that Drive Conversion

This report explores why good content is essential and more importantly why today’s demanding consumer has come to depend on category and product-related information or imagery. The content story begins by highlighting findings from a recent research study conducted by the e-tailing group in conjunction with ARS eCommerce. Best practices are illustrated via website examples in four distinct areas and a checklist provides merchants with guidance as to how they can best integrate merchandising content to extend cross-channel value.

Read More »

Whitepaper

Peak Season Performance: A Field Guide

MarketLive and the e-tailing group developed this Field Guide for Peak Season Performance to serve as a springboard for merchants as they ready websites for the all important holiday selling season.

Read More »