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Merchant Consulting

Customer-centric ecommerce consulting

Annually, the e-tailing group conducts website mystery shopping on 100 ecommerce sites, fact-finding merchant surveys and fields extensive online consumer research to understand what works for industry-leading retailers. We apply practical knowledge from hundreds of projects and 15+ years of experience for both enterprise and SMB merchants, delivering actionable custom solutions that drive online conversion, evolve the web customer experience, and profitably sell more product.   Learn More

Technology Marketing

Thoughtful, go-to-market strategies

Whether you are an ecommerce solution provider, platform company or a point solution, the e-tailing group can create “voice of the merchant” marketing initiatives incorporating proprietary consumer research and merchant outreach to accomplish your goals. Timely briefs, comprehensive white papers, and webinars are readily embraced. Our very targeted and responsive merchant and media lists result in significant exposure and targeted lead generation.   Learn More

Featured Research


Nine Merchants Punch a “Fast Pass” to Meet the e-tailing group’s
Criteria for Excellence in Online Customer Service
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Results of the e-tailing group’s 14th Annual Mystery Shopping Study, recognize 9 merchants out of the 100 benchmarked for excelling at online customer service.
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12 for 2012-The Consumer is in the driver's seat + 11 more mandates for success. This white paper, evaluates twelve cross-channel efforts of today’s ecommerce merchants.
More Info | download download now