Score Your Website
Before you invest in costly website improvements benchmark to be sure that you have set the right priorities.
Customer-centric, cross-channel selling for over 15 years
Annually, the e-tailing group conducts website mystery shopping on 100 ecommerce sites, fact-finding merchant surveys and fields extensive online consumer research to understand what works for industry-leading retailers. We apply practical knowledge from hundreds of projects and 15+ years of experience for both enterprise and SMB merchants, delivering actionable custom solutions that drive online conversion, evolve the web customer experience, and profitably sell more product.
Mystery Shopping Scorecard
- Snapshot of the cross-channel user experience
- 280 merchandising and customer service metrics
- Baseline scorecard deliverable
- Room for improvement prioritization
Website Feature Diagnostic
- In-depth look at a single site feature
- Internal KPI review
- Best-in-class category/industry examples
- Benchmark standards applied
Online Conversion Audit
- In-depth look at every aspect of your website
- Merchant assessment
- Key page evaluation from the home page through the shopping cart
- Mystery shopping scorecard analysis
CUSTOMER EXPERIENCE CONSULTING
- Business plan development
- Features assessment
- Merchandising requirements
- Customer service planning
Competitive ecommerce Benchmarking
- Category review and topline evaluation
- Merchant assessment
- Prioritization roadmap
- Mystery shopping scorecard analysis
Custom Projects
- Individualized solutions and strategies
- Supporting research and requirements
- Ability to address unique challenges
- Jointly customized projects based on your distinct requirements
