PRoject Spotlight

Client Under Armour
PROJECT NAME Customer experience audit/site enhancement and customer service/shopping cart diagnostic
PROJECT GOAL Quick audit; needed to identify big, immediate, pre-holiday 2010 opportunities
PROJECT DATES 3Q2010
DELIVERABLES Competitive Benchmarking, Holiday Readiness, Customer Service/Cart Diagnostics, Key Page Analysis and Best Practices Repository

WHY WE CHOSE THE E-TAILING GROUP

“They have a tremendous reputation and track record. We have a 10 year relationship with Lauren whose down to earth, pragmatic recommendations have always proven actionable and beneficial to the business.”

VISION/ABILITY TO EXECUTE (1-5 WHERE 5 IS EXEMPLARY).

Our Experience

Enjoyable, efficient, on-time, on-budget and on-strategy.

PERFORMANCE RESULTS ACHIEVED

“Many of the insights and recommendations highlighted by the e-tailing group made it into a site update that launched in early October 2010. Under Armour's Q4 performance dramatically exceeded expectations surpassing aggressive plans by double digits.”

John Rogers
Under Armour
Vice President/General Manager E-commerce