Results from DoubleClick's survey, conducted with Beyond Interactive and the NFO/Net Source consumer panel: "An e-mail from a company I've done business with but comes too often" "An e-mail that may have been permission based but comes too frequently" "Any e-mail that tries to sell me a product or service"

	A large portion of affiliate marketing companies represent 40 or more sites 1
	Only 11% of those surveyed knew their income or would reveal it take in more than $5,000 a month in gross revenue 1

Do you Phish? Phishing is a form of identity theft that acquires personal information by tricking Internet users into divulging the data through e-mails and Web sites forged to look like those of legitimate companies
	According to the Radicati Group, 68% of phishing attacks target the financial industry, and 12% E-commerce
	The group also predicts the number of phishing attacks per month will more than double by 2008 to reach an average of 110 per month, up from 51 per month in 2004
	According to Gartner, phishing has accounted for $2.4 billion in fraud

Are Virtual Catalogs a Gimmick?

	According to the Forrester Research Inc., 73% of online consumers polled say they have flipped through them at retailer¹s web sites, 30% who use the tool say they find them valuable.
	65% of online catalog shoppers had purchased online in the past 3 months vs. 42% of those who don't use the virtual catalogs.
	25% of web users say they use the online editions to easily find products they first saw in the paper catalog
	35% flip through online catalogs even if they have never seen the printed version

Source: Forrester Research Inc.; 2004

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Search

	The proportion of online buyers who start their shopping trips at aggregator sites (search engines, comparison sites, e-shopping malls and auction sites) has increased from 46% to 54% in 15 months. 1
	68% of respondents feel search engines are a fair and unbiased source of information 2
	87% said they find the information they are looking for "most of the time" or "always" when they use a search engine 2
	Almost 85% of US Internet users have said they seek information through search engines 2

Don't Take My Search Away!

Source: Forrester Research Inc.; 2004

How Many Words Does it Take?

Does the Single -Channel Retailer Exist?

	A mere 6% of store retailers operate only one channel
	44.7 % have three channels; store, catalog & Internet

Travel

	Online travel will comprise 33% of all travel bookings by 2006 1
	Online travel revenue will increase by 34% to $52.8 billion on 2004, still a far cry from the $120 billion worth of online travel revenues that come in through the phones 1

Source:1) PhoCusWright Inc.; July 2004

Home Furnishings

	According to NOP World¹s Roper reports, Home Furnishings is the fastest growing category of merchandise selling online
	Consumers are most likely to buy household good, such as linens, and home furnishings, such as lamps. 14% of consumers bought household goods online in the past year, up from 6% a year earlier and 10% bought home furnishings vs. 3% a year ago
	House goods buyers are more likely than the average online shopper to have purchased travel services in the past year: 47% vs. 32%

Movies

	A Feedback Research survey indicates that of the respondents who go to the movies, 24% said that they have bought flick tickets online
	Of those 71% made a purchase between 1 and 3 times in the past 6 months
	Survey respondents cited "watching trailers" as the most popular reason for visiting official movie sites.

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Customer Service

	According to a recent Connell Associates study, most customers prefer using the telephone or a live chat to have their questions answered by businesses
	Only 14.1% of online consumers use chat to reach customer service. By contrast, 54.3% reported using e-mail 2
	45% felt most companies provide bad customer service and a mere 13% reported having a satisfactory experience 1

	89% of customers surveyed felt that good customer service should not be difficult for a company to provide 1
	93% feel the level of customer service they receive directly impacts how they feel about the company they are contacting 1

Can You Get Personal?

	The choiceSteam Personalization Survey found that 80% of consumers were interested in receiving personalized content. Their enthusiasm varied by age, however
	87% of 18 to 24 year-olds expressed some type of interest in personalized content
	35-49 year-olds were less interested, with only 76% wanting personalization

	63% of 18 to 34 year-olds said they would be willing to give data such as age and gender in exchange for an element of personalization
	49% of consumers 35 and older indicated they too would be willing to provide demographic data

Over 50% of the respondents said they would be willing to spend 2 minutes and 21% said they would spend up to 6 minutes answering questions about themselves in order to receive the personalized content they want to see

The Shopper

Who's Online?

	Nearly 75% or 204.3 Million Americans have access to the Internet from home 1
	18-34 year-olds account for 38% of the total time spent online, while they are only 24% of the total U.S. population 2
	24% of this group accessed the web from a friends/ relative's home, 16% via a cell phone, and 8% from a library 2
	Multi-Channel shoppers represent 65% of all consumers vs. 56% a year earlier 3
	DoubleClick reports that 36% of all shoppers shopped in retail stores and on the Internet, and 24% shopped in all three channels (Internet, stores & catalogs)

Source: 1) Nielsen//NetRatings; 2004 2) Online Publishers Association; 2004 3) DoubleClick; 2004

What are They Doing Online...

	According to Pew Internet & American Life Project, 92% of people feel the Internet is a good place to get everyday information
	85% say the Internet is a good way to communicate or interact with others

Hispanics' Online...

	There will be over 13 million US Hispanic Internet users by the end of the year 1
	There are currently 12.6 million Hispanics online today, up 43% in the last 6 months 2
	Only 5% are 55 and over, as compared to 21% of the general online population 2
	Fewer Hispanics buy apparel, 40% Vs 50%, and computer equipment, 38% Vs 44%, online than the general Internet population1
	The do buy more groceries, 13% Vs 5%, and consumer electronics, 40% Vs 30%, than the general internet population1

Source: 1) eMarketer; 2004 2)Nielsen//NetRatings; 2004

Teens

	The number of online teens will grow from 18 million to 22 million between 2004 and 2008
	17% of teens are "teen influencers", a group that is highly active online
	Teen influencer are older and wealthier than the average teen, spend 8 hours a week on the net (more than the average) and are 53% female

Source: Jupiter; 2004

Moms

	95% of moms surveyed say the Internet is a time saver
	80% are online to do chores or other activities, helping them save time every week
	58% of today's moms are in the workforce, compared to 25% during the 1950's
	95% of respondents use e-mail to keep in touch with family/friends, 48% exchange photos and 10% use web cams

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