Source: 1) BizRate.com; 2002 2) comScore Media Metrix; 2002 3 )Gartner G3; 2002 4) 2002 study conducted by Harris Interactive for Amazon.com 5) Goldman Sachs, Harris Interactive and Nielsen//NetRatings, 12/23/02 6) WSL Strategic Retail, January 2003
Books lead 2002 Holiday sales
E-mail Benchmarks
Average number of marketing
e-mails sent per
month is
2.5
Delivery rates:
90-97%, house file names;
80% rental lists
Open rates: 25-50% 2
Click-through rates:
10-15%
Conversion rates: 2% of total delivery
$20,000 - $30,000 is the
average cost of a single
e-mail, including creative and transmission
Source: 1) DoubleClick 2) Experian 3) Babcock & Jenkins
A Little Privacy Please
In a recent Quris/Executive Summary Consulting Survey the freedom to opt-out easily, with an unsubscribe option in all e-mails, ranks
number one in e-mail privacy
Loss of sales due to the lack of privacy & security will jump from $5.5 billion in 2001 to $24.5 billion in 2006 1
27% of online consumers say they
abandoned their
carts,
21% left the web to place an
order offline and
7% of online purchases were made at an
e-retailer or
shopping portal other than the original shopping site due to concerns over privacy 1
75% of consumers prefer
permission-based e-mail as a method of contact with online merchants 1
Source: 1) eMarketer; 2003
Am I getting through to you?
12% of B2C permission e-mails did not get through to the proper recipients in Q4 2002, up 12% from Q3 1
Source: 1) Assurance Systems, February 2003
Do You Spam?
88% of US workers either “strongly” or “somewhat” favor congress strengthening the laws against spam
Search
How did you find me?
Online Shoppers using search engines to save time (54%), and money (52%), and those that compare prices are 22% more satisfied with their buying experience than those who didn’t 1
Of those using shopping engines to compare prices quickly, 24% are more likely to shop online in the next 2 months, 25% are more likely to shop online next holiday season & 26% are more likely to recommend online shopping to others 1
WebSideStory.com reports that as of February 2003, 64% of Internet users worldwide arrive at their desired site using direct navigation, compared to 35.6% using search functions
Why use a Search Engine?
How Far Will You go?
48% of users will go no further than the first page of search results before clicking on a listing
Online sales in the Home & Garden area rose 65.6% ($2.1B) in 2002 with office furniture increasing 39.1% to $5.8 billion
Source: 1) ComScore Networks
Who’s the tops?
Top Shopping Categories During the 2002 Holiday Season, Ranked by Spending
(11/2 - 12/27)
|
| Category |
Category Spending Online (Millions) |
Percent Growth (2001 vs 2002) |
| Books, Music, Video/DVD |
3,113 |
40.0% |
| Apparel/Clothing |
2,680 |
20.3% |
| Travel |
1,971 |
5.8% |
| Consumer electronics |
1,960 |
72.4% |
| Toys/Video games |
1,843 |
72.5% |
|
|
Source: Goldman Sachs, Harris Interactive, and Nielsen//NetRatings
|
|
Online Consumer Sales at U.S. Sites
(Excluding Auctions and Large Corporate Purchases)
Top 10 Non-Travel Product Categories
|
| Quarterly Category Ranking |
Q3 2002 Spending (Millions) |
% Change vs. Year-Ago |
% Change Vs. Prior Quarter
|
| Computer Hardware |
$2,661 |
35% |
17% |
| Office |
$1,442 |
47% |
-7% |
| Apparel & Accessories |
$1,312 |
22% |
4% |
| Consumer Electronics |
$844 |
18% |
18% |
| Books |
$538 |
10% |
-5% |
| Event Tickets |
$448 |
33% |
-33% |
| Home & Garden |
$388 |
16% |
-12% |
| Health & Beauty |
$259 |
21% |
-14% |
| Sport & Fitness |
$252 |
47% |
12% |
| Movies & Video |
$202 |
34% |
1% |
|
| Source: comScore Networks |
|
Getting Personal Online!
26.6 million Internet users visited
online personals sites in December 2002. Over half of these people were
men (53.6%)
Almost half (48.1%) of the Internet users visited one of the top 3 sites
88% of customers expect a response to e-mail inquiries within 24 hours
Customer service e-mail inquiries will rise from 1.0 billion in 2001 to 3.3 billion in 2008
Online
CRM technology spending will also grow from
2.3B in 2003 to
4.7B in 2008 accounting for
25% of the total 16.9B of overall CRM spending 1
According to Dieringer Research group, during 1Q02
64.3M Americans phoned
call centers, compared with
40.5M who looked
online for
service & support during the same period.
Web users averaged
10.5 inquiries per customer for the quarter, compared with only
4.4 inquiries per
phone-based user.
Source: 1) Jupiter Research; 2003
Who’s Online?
67% of the US adult population is online somewhere – home, work, school, cyber café 1
27% of users have broadband, while 27% don’t know what kind of connection they have 1
Middle aged adults, those aged 35-49, accounted for 40.2 million Internet surfers in 2002 2
95% of those
55+ cited
e-mail as a favorite activity, and
57% frequently
send or
receive e-greetings and online postcards 2
SeniorNet’s research indicates
76% of seniors were
self taught Internet users, and almost half (
46%) have been
surfing for
more than five years
Source: 1) Harris Poll; 2002 2) Jupiter Research; 2002
86% of at-work internet users have broadband access at their work place
38% of at work users are employed by large companies, while nearly 40% come from small businesses
The top 10 best products of the last century;
10. Arpanet Network (the groundwork for the Internet)
9. Microwave Oven
8. Alto Personal Computer (prototype of today’s PCs)
7. Plain–Paper Copier
6. Black-and-White Television
5. Microprocessor
4. Mosaic (the first graphic web browser)
3. Polio Vaccine
2. Transistor Radio
1. Penicillin
Source: Drs. Gary Lynn and Richard Reilly of Stevens Institute of Technology
