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Our intention is to help keep you up-to-date with the trends in the online world in order to give merchants a competitive edge in this growing channel.
Please email km@e-tailing.com with any ideas or facts you would be interested in learning more about in future newsletters. Each month we will post the best ideas from your emails.
In an attempt to help merchants sort through all the Internet clutter, we have gathered some interesting stats about e-commerce, the online shopper, the online merchant and other marketing trends. We hope that you will find this information useful in making your online store the best it can be.
4Q05
Archived e-facts
4Q04
3Q04
1Q04
4Q03
3Q03
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According to eMarketer, online shoppers today closely resemble the US population as a whole
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U.S online retail sales will almost double from $172 billion in 2005 to $329 billion in 2010 according to Forrester Research
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Last year, online sales were $114.1B, an increase of 51% from the previous year. This year, online sales are expected to increase 27% to $144B1
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An Internet Retailer web-based survey on the future of web retailing reveals that 35.5% of 268 merchants and others who responded believe that their e-commerce revenues this year will grow by at least 35%; 8% forecast an increase of 25% or higher, another 30% expect revenue growth of 15% to 25% and 16.8% anticipate annual web sales to rise 10-15%; only 9.5% of retailers surveyed expect annual revenues this year to grow by less than 10%
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According to a new NPD Group survey, on average, consumers plan to spend $681 this holiday season versus $655 in 2004
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About 70% of US consumers have purchased at least one gift card in the past, and about 25% of those who haven't expect to make their first purchase of one this holiday season2
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20% of people say checking e-mails first thing in the morning delayed them taking kids to school on time. 26% said they made it to work late and 15% stated they checked e-mails via PDA the bathroom3
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Source: 1) National Retail Federation; 2005 2) Stored Value Systems; 2005 3) Reachon.com; 2005
Holiday 2005
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2004 holiday sales represented 19.88% of total retail industry sales1
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According to a survey conducted by LaGarde, more than 25% of merchants believe the holiday shopping season for their online store starts in August or September; More than 60% said the season starts before November 1
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A recent NPD Group survey states:
 37% of those surveyed expect to shop online
51% comparison-shop before they buy
32% plan to buy holiday gifts on sale
27% will pay more for the perfect gift
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43% of online-only retailers report the holiday season represents 25 to 50 percent of their annual revenues; among multi-channel retailers, 20% say the holidays account for 50% or more of annual revenues 2
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4Q05 is expected to have a 5.0% to 5.5% year-over-year growth for key measures of holiday sales 3
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Online sales will reach $27B in the fourth quarter of 2005 compared to $21.5B last holiday season, a year-over-year increase of nearly 27% 3
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Source: 1) National Retail Federation; 2005 2) WebTrends; 2005 3) Retail Forward; 2005
Source: NPD Group; 2005
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Source: NPD Group; 2005
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Question asked at Shop.org Online Merchandising Workshop 2005:
"Which of the following tactics do you currently use?"
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Proportion of sales that come from web today... 1
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Percentage of merchants with separate ordering & customer service lines 2
| | Consumer respondents - 43% |
| | B-to-b respondents - 33% |
| | Respondents with sales less than $1 million - 21% |
| | Respondents with sales of $1 million-$9.9 million - 28% |
| | Respondents with sales of at least $10 million - 59% |
Source: Catalog Age; April 2005
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Source: Catalog Age; April 2005
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Source: Catalog Age; April 2005
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Source: 1) Internet Retailer; 2005 2) Catalog Age; 2005
| | Almost 60% of Net merchants plan to use catalog mailings to drive traffic to the Web sites this year 1.
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| | Nine out of 10 online merchants say they will be putting promotional dollars into offline media for the season 1.
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| | More than half of consumers who shop online purchase the items offline. In a survey of 6,100 web users, Burst Media found that 50.3% window-shop while 49.7% make purchases online 2.
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| | 67% of consumers consider mail more personal than the Internet 3.
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| | Catalogs generate 22% of a company's Web site traffic; direct mail generates 37% of e-commerce revenues 3.
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Source: 1) Bizrate's Online Holiday Mood Study; 2005 2) Burst Media; 2005 3) U.S. Postal Service; 2005
How long would you wait for in-store pickup?
| | 53% of shoppers would opt for in-store pick up of an online order if they can get their product within 48 hours
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| | The most frequent online shoppers are the least likely to choose store pick-up, and are most likely to expect to get their merchandise within 2 days.
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Source: Accenture: 2005
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Source: Burst Media; 2005
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Source: Shop.org and Forrester Research; May 2005
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49% of respondents of IRNewsLink, the Internet retailer newsletter, say e-mail marketing is more effective than any other forms of marketing; only 27% say it's less effective
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45% report they send promotional e-mails out at a rate of only one per month or less 1
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40% of e-retailers who send out more than one e-mail promotion per week report response rates of 5% or more 2
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Search engine marketing was one of the most effective marketing tools 74% of online retailers during the 2004 holiday season 3
Source: 1) Internet Retailer; 2005 2) IRNewslink; 2005 3) Shop.org /BizRate Study; 2005
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Source: comScore; 2005
What's The Best Day For You?
Source: ExactTarget; 2005
Affiliate Marketing
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Shawn Collins Consultant's Affstat report states 75% of marketers manage their own affiliate programs in-house
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30% have reduced the size of their affiliate networks in the past year
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28% allow affiliates to bid on the marketer's own brand name in search engines
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Source: WebTrends and eMarketer; 2004
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24% of adults who read direct mail have visited a store in the past 90 days, prompted by receiving the retailer's direct mail piece 1
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63% of say an interesting-looking package makes a difference when they're deciding which direct mail piece to open first 1
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For 51% a special offer or discount makes a difference as to whether or not they open the direct mail 1
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Who are the direct mail readers?
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| | Of clothing store direct mail readers: 71% are women & 29% men |
| | Of home electronics store direct mail readers 51% are men |
| | 27% of home electronics direct mail readers are Generation X adults |
| | Of clothing store direct mail readers, 23% are young baby boomer adults |
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Source: Vertis; 2005 |
Are you loyal?
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97% of consumers are members of at least one loyalty scheme
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Source: ACNielsen PanelTrack Loyalty Card Study; 2005
Who's the tops?
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According to Current Analysis, Notebook computers accounted for 53% of the total personal computer market, in May, up from 46% same period LY; in 2004, 80% of notebooks offered wireless; this year, it's 95%.
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Small Appliances are expected to see 29% of its sales move online by the end of the decade, as today's Internet-saturated youth begins to get married and attend weddings. 1
Source: 1) Forrester Research; 2005
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Travel
Who's booking online?
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In Q3 2004 consumers spent $14.3B on online travel. That represents an increase of 32% versus $10.8B last year. 1
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Travel will continue to remain the top category, with revenue climbing to $119 billion in 2010, almost a 90% increase over $63 billion gross in 20052
Source: 1) comScore Media Metrix; 2004 2) Forrester Research; 2005
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The average online shopper's household income ranges from $55,000 to $60,000, a dramatic change from five years ago when people with yearly income of $85,000 to $90,000 dominated online retail1
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One-fifth of online shoppers have made purchases online for less than a year 1
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58.3 million children are enrolled in grades 12 and under in 2003. Of those 91% used computers, and 59% used the Internet 2
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67% of those pre-K kids use computers, and 23% have access to the Internet 2
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In the United States 71% of ecommerce Websites sell outside the country, with 36% of them reporting that over 10% of their sales come from abroad 3
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Canada & the UK rank as the top foreign markets for American-based Web stores 3
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Source: 1) Forrester Research; 2005 2) National Center for Education Statistics; 2005 3) Internet Retailer; 2005
Source: Goldman Sachs, Harris Interactive, Nielsen/NetRatings; December 2004
Are you average?
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Between 2003 & 2004, average online shopper became:
- A year younger
- More likely to be female
- Less highly educated, with slightly lower household income
- Increasingly accessed to the Internet through a broadband connection
Source: Forrester Research; 2005
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Source: Harris Interactive; 2005
Source: 1) eMarketer; 2005 2) Goldman, Sachs & Co., Harris Interactive and Nielsen/NetRatings; 2005
Source: Harris Interactive; 2005
Source: 1) Jupiter Research; 2005
Source: Harris Interactive; 2005
Source: Harris Interactive; 2005
Are you a clipper?
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Nearly two-thirds of consumers in the US clip or print out coupons at least once a week. But many are interested in procuring their coupons online 1
Source: Forrester Research; 2005
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©
2003. the e-tailing group, inc.
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