2004

Description
A comprehensive review of the state of multi-channel merchandising based on the e-tailing group's scan of 25 merchants

What's Included
An in-depth look at 9 consumer categories and the 18 merchandising tool sets that drive merchandising online
Extensive review of over 125 features and their penetration across the surveyed merchants


Research Methodology

Research Goal
Understand the qualitative and quantitative multi-channel experience of 25 merchants including specific presence of over 125 features across 18 key merchandising tool sets. Our interest is in gauging this year's in-store pickup and returns experience against last year's to suggest industry-wide best practices and recommendations for improvement.

Research Timeline
3rd Quarter 2004


Research Report

Multi-Channel Benchmarking Report
In-Store Pickup and Returns

Complete Review of the Process
30+ Benchmarks
Detailed Findings by Merchants
Best Practices
Top Performers
Room for Improvement Recommendations
all for just $495!

The 10 Consumer Categories

Accessories
Apparel
Books/Music
Department Stores
Gifting
Home/Garden
Mass Merchants
Office Supplies
Sporting Goods
Technology

The 20 Tool Sets

Customer Service
Customer Service Information
Membership
Inventory/ Backorders
Order Process
E-mail Communication
Live Help
Return Process
In-store Experience
Marketing Measurement

Merchandising
Search
Seasonal Marketing
Branding
Established Merchandising
Promotional Merchandising
Multi/Cross-Channel Services
Profiling
Product Page/ Enhancement
Gifting




2003

Description
A comprehensive review of the state of multi-channel merchandising based on the e-tailing groups scan of 25 merchants

What's Included
An in-depth look at 10 consumer categories and the 20 merchandising tool sets that drive merchandising online
Extensive review of over 140 features and their penetration across the surveyed merchants

Research Methodology

Research Goal
Understand the qualitative and quantitative multi channel experience of 25 Merchants including specific presence of over 140 features across 20 key merchandising tool sets

Research Timeline
4th Quarter 2002

The 10 Consumer Categories

Accessories
Apparel
Books/Music
Computers
Consumer Electronics
Department Stores
Gifting
Home/Garden
Mass Merchants
Office Supplies
Sporting Goods

The 20 Tool Sets

Customer Service
Customer Service Information
Membership
Inventory/ Backorders
Order Process
Up-sells/ Cross-sells
E-mail Communication
Live Help
Return Process
In-store Experience
Marketing Measurement

Merchandising
Search
Seasonal Marketing
Branding
Established Merchandising
Promotional Merchandising
Multi/Cross-Channel Services
Profiling
Product Page/ Enhancement
Gifting






Press Releases
Back-to-School Multi-Channel Study Results, September, 2004
Back-to-School Mystery Shopping Study- Merchandising Study Results, September, 2004
Website Optimization Is The Key To Gaining A Greater Share of Wallet, September 2003
The Multi-channel Experience is Still Challenging for Customers, August 2003




© 2003. the e-tailing group, inc.