Description
Feedback from 204 senior executives with e-commerce responsibility; representing a cross-section of major B2C and B2B product categories
A robust compilation of aggregated responses and anonymous commentary to a 40-question survey just completed in 1Q 2008
A comprehensive resource when planning site upgrades and enhancements
A reference source for strategy, merchandising and marketing trends online
Over 48 charts and tables for benchmarking website performance
Insights from the e-tailing group's 14 years of e-commerce and 50+ years of retail experience
Table of Contents
Charts and Tables
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* An electronic copy of the report will be e-mailed to the address provided within 24 hours of receipt of payment
Seamless Cross-Channel Shopping - Enhancing Execution for Customer Efficiency
Featuring the e-tailing group 3rd Annual Buy Online/Pick-Up In-Store Mystery Shopping Study
Description
This report provides a complete analysis of the 2007 Shop Online/Pick-Up In-Store Mystery Shopping Study where our goal was to understand the multi-channel experience based on purchasing online and picking up in-store from a customer experience, merchandising, and systems integration perspective.
BUY THE REPORT
The report includes state of the industry, cross-channel shopping, and in-store pick-up plus over 50 benchmarks with 3-year tracking and new metrics relative to promotion, visibility and communication plus detailed merchant findings, best practices, and top performers; culminating with integrated checklists to ensure a complete cross-channel experience.
Merchants and technologists interested in ensuring a comprehensive cross-channel experience that meets the demands of today's channel-switching customer and those who are thinking about offering or improving their ship-to-store capabilities as well as product locator tools can purchase the downloadable report for $695 via this link to PayPal or by contacting Lauren Freedman for credit card payment (phone 773-975-7280).
What's Included
Buy Online/ Pick-Up In-Store/ Research
Methodology
Ordered merchandise online from 23 merchants
Shopped twice from each merchant, testing overall customer experience in large and small store formats for comparison and consistency purposes
Designated shipping method as in store pick-up
Once alerted merchandise was available in-store, picked up the merchandise and highlighted the experience
Immediately returned product and documented the experience
2Q'07 Merchants
Research Timeline
2nd Quarter 2007
Title
the e-tailing group 6th Annual Merchant Survey Report-
MINDING A 'SOPHISTICATED' ONLINE STORE: THE NEXT MERCHANT PRIORITY
Description
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Feedback from 167 senior executives with e-commerce responsibility; representing a cross-section of major B2C and B2B product categories |
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A robust 32-page compilation of aggregated responses and anonymous commentary to a 40-question survey just completed in 1Q 2007 |
|
A comprehensive resource when planning site upgrades and enhancements |
|
A reference source for strategy, merchandising and marketing trends online |
|
Over 44 charts and tables for benchmarking website performance |
|
Insights from the e-tailing group's 15 years of e-commerce and 50+ years of retail experience |
* An electronic copy of the report will be e-mailed to the address provided within 24 hours of receipt of payment
Title
Expectations of the Cross-Channel Customer:
Convenience and Control from Online to In-Store
Featuring the e-tailing group Buy Online/Pick-Up In-Store Study, 3Q 2006
Description
This report provides an overview of the state of multi-channel shopping highlighted by customer feedback from the Multi-Channel Shopping Transformation Survey. We fielded that study July 2006 in partnership with J.C. Williams Group and Start Sampling by interviewing just under 2,500 online enabled shoppers with the objectives of better understanding their multi-channel shopping behavior and learning how direct feedback correlated with our proprietary research.
It also features a complete review of the 2006 Shop Online/Pick-Up In-Store Mystery Shopping Study where our goal was to understand the multi-channel experience based on purchasing online and picking up in-store from both a customer experience and systems integration point of view.
BUY THE REPORT
The report includes over 50 benchmarks, detailed merchant findings, best practices, and top performers; culminating with integrated checklists to ensure a complete cross-channel experience.
Merchants and technologists interested in meeting the demands of this channel-switching customer and those who are thinking about offering or improving their in-store pick-up process can purchase the report for $695 via Paypal.
What's Included
Buy Online/ Pick-Up In-Store/ Research Methodology
3rd '06 Quarter Merchants
The Multi-Channel Gifting Experience
Featuring New Research on Gift Registries
Description
The aim of this report is to help merchants establish or improve multi-channel gifting experiences. To that end we have compiled data from two of our ongoing proprietary research studies and fielded a new research initiative specific to multi-channel gift registries. Our hands-on, cross-channel gifting experiences where we examined twenty-two merchants is the focus, incorporating details and requirements for executing an exemplary experience that meets the needs of today's harried, multi-channel shopper.
Research Timeline
3rd Quarter 2005
BUY THE REPORT
This report includes gift related findings from the most current e-tailing group proprietary research studies plus comprehensive results from our new Gift Registry Mystery Shopping Study, examining the process from information gathering though post-order communication - with insights from both merchant and registrant perspectives. Use it as a roadmap for planning and prioritization of your gifting strategy!
What's Included
Research Methodology
