2008
7th Annual Merchant Survey

Description
A compilation of responses and commentary from 204 senior executives with responsibility
for e-commerce.

What's Included
Each participant has completed our survey of 40 questions relating to:
Internet Strategy
Merchandising Organization
Website Merchandising
Website Design
Shopping Cart Abandonment
Features and Functionality
Up-sells/ Cross-sells
Analytics/Measurement
Marketing Strategy
E-mail Performance & Related Metrics
Personalization and Segmentation
Cross-Channel and International Initiatives
Retention and Loyalty
Results provide a unique overview - from the seller's perspective with insight from the e-tailing group's 14 years of e-commerce and 50+ years of retail experience



2007
6th Annual Merchant Survey

Description
A compilation of responses and commentary from over 167 senior executives with responsibility for e-commerce.

What's Included
Each participant has completed our survey of 40 questions relating to:
Internet Strategy
Merchandising Organization
Website Merchandising
Website Design
Shopping Cart Abandonment
Features and Functionality
Up-sells/ Cross-sells
Analytics/Measurement
Marketing Strategy
E-mail Performance & Related Metrics
Personalization and Segmentation
Cross-Channel and International Initiatives
Retention and Loyalty

Results provide a unique overview - from the seller's perspective with insight from the e-tailing group's 13 years of e-commerce and 50+ years of retail experience




2006
5th Annual Merchant Survey

Description
A compilation of responses and commentary from just under 200 senior executives with responsibility for e-commerce.

What's Included
Each participant has completed our survey of more than 40 questions relating to:
Internet Strategy
Merchandising Organization
Website Merchandising
Website Design
Features and Functionality
Up-sells/ Cross-sells
Analytics/Measurement
Marketing Strategy
E-mail Performance & Related Metrics
Personalization and Segmentation

Results provide a unique overview - from the seller's perspective with insight from the e-tailing group's 12 years of e-commerce and 50+ years of retail experience




2005
4th Annual Merchant Survey

Description
A compilation of responses and commentary from over 250 senior executives with responsibility for e-commerce.

What's Included
Each participant has completed our survey of more than 40 questions relating to:
Internet Strategy
Merchandising Organization
Web Site Merchandising
Features and Functionality
Merchandising Measurement
Up-sells/ Cross-sells
Analytics/Measurement
E-mail Performance & Related Metrics
Personalization and Segmentation

Results provide a unique overview - from the seller's perspective with insight from the e-tailing group's 11 years of e-commerce and 50+ years of retail experience




2004
1st Annual Online Marketing & Email Survey

Description
A compilation of responses and commentary from over 150 senior executives with responsibility for e-commerce, sponsored by Exmplar, Inc.

What's Included
Each participant has completed our survey of more than 15 questions relating to:
Marketing Strategy
Strategic Issues
Key Metrics
Email Performance
Personalization
Segmentation

Results conclude that the promise of a personalized web remains elusive as multi-channel merchants maintain a tactical focus




3rd Annual Merchant Survey

Description
A compilation of responses and commentary from over 300 senior executives with responsibility for e-commerce

What's Included
Each participant has completed our survey of more than 40 questions relating to:
Internet Strategy
Organization
Website Merchandising
Features/Functionality
Merchandising Measurement
Upsells
Technology Adoption
Marketing

Results provide a unique overview – from the seller’s perspective with insight from the e-tailing group’s 10 years of e-commerce and 50 years of retail experience

2003
2nd Annual Merchant Survey

Description
A compilation of responses and commentary from over 300 senior executives with responsibility for e-commerce

What's Included
Each participant has completed our survey of more than 40 questions relating to:
Internet Strategy
Organization
Website Merchandising
Features/Functionality
Merchandising Measurement
Upsells
Technology Adoption
Marketing

Results provide a unique overview – from the seller’s perspective with insight from the e-tailing group’s 9 years of e-commerce and 50 years of retail experience

© 2003. the e-tailing group, inc.