2008
7th Annual Merchant Survey

Description
A compilation of responses and commentary from 204 senior executives with responsibility
for e-commerce.

What's Included
Each participant has completed our survey of 40 questions relating to:
 Internet Strategy
 Merchandising Organization
 Website Merchandising
 Website Design
 Shopping Cart Abandonment
 Features and Functionality
 Up-sells/ Cross-sells
 Analytics/Measurement
 Marketing Strategy
 E-mail Performance & Related Metrics
 Personalization and Segmentation
 Cross-Channel and International Initiatives
 Retention and Loyalty
 Results provide a unique overview - from the seller's perspective with insight from the e-tailing group's 14 years of e-commerce and 50+ years of retail experience


2007
6th Annual Merchant Survey

Description
A compilation of responses and commentary from over 167 senior executives with responsibility for e-commerce.

What's Included
Each participant has completed our survey of 40 questions relating to:
 Internet Strategy
 Merchandising Organization
 Website Merchandising
 Website Design
 Shopping Cart Abandonment
 Features and Functionality
 Up-sells/ Cross-sells
 Analytics/Measurement
 Marketing Strategy
 E-mail Performance & Related Metrics
 Personalization and Segmentation
 Cross-Channel and International Initiatives
 Retention and Loyalty

 Results provide a unique overview - from the seller's perspective with insight from the e-tailing group's 13 years of e-commerce and 50+ years of retail experience


2006
5th Annual Merchant Survey

Description
A compilation of responses and commentary from just under 200 senior executives with responsibility for e-commerce.

What's Included
Each participant has completed our survey of more than 40 questions relating to:
 Internet Strategy
 Merchandising Organization
 Website Merchandising
 Website Design
 Features and Functionality
 Up-sells/ Cross-sells
 Analytics/Measurement
 Marketing Strategy
 E-mail Performance & Related Metrics
 Personalization and Segmentation

 Results provide a unique overview - from the seller's perspective with insight from the e-tailing group's 12 years of e-commerce and 50+ years of retail experience


2005
4th Annual Merchant Survey

Description
A compilation of responses and commentary from over 250 senior executives with responsibility for e-commerce.

What's Included
Each participant has completed our survey of more than 40 questions relating to:
 Internet Strategy
 Merchandising Organization
 Web Site Merchandising
 Features and Functionality
 Merchandising Measurement
 Up-sells/ Cross-sells
 Analytics/Measurement
 E-mail Performance & Related Metrics
 Personalization and Segmentation

 Results provide a unique overview - from the seller's perspective with insight from the e-tailing group's 11 years of e-commerce and 50+ years of retail experience


2004
1st Annual Online Marketing & Email Survey

Description
A compilation of responses and commentary from over 150 senior executives with responsibility for e-commerce, sponsored by Exmplar, Inc.

What's Included
Each participant has completed our survey of more than 15 questions relating to:
 Marketing Strategy
 Strategic Issues
 Key Metrics
 Email Performance
 Personalization
 Segmentation

 Results conclude that the promise of a personalized web remains elusive as multi-channel merchants maintain a tactical focus


3rd Annual Merchant Survey

Description
A compilation of responses and commentary from over 300 senior executives with responsibility for e-commerce

What's Included
Each participant has completed our survey of more than 40 questions relating to:
 Internet Strategy
 Organization
 Website Merchandising
 Features/Functionality
 Merchandising Measurement
 Upsells
 Technology Adoption
 Marketing

 Results provide a unique overview – from the seller’s perspective with insight from the e-tailing group’s 10 years of e-commerce and 50 years of retail experience

2003
2nd Annual Merchant Survey

Description
A compilation of responses and commentary from over 300 senior executives with responsibility for e-commerce

What's Included
Each participant has completed our survey of more than 40 questions relating to:
 Internet Strategy
 Organization
 Website Merchandising
 Features/Functionality
 Merchandising Measurement
 Upsells
 Technology Adoption
 Marketing

 Results provide a unique overview – from the seller’s perspective with insight from the e-tailing group’s 9 years of e-commerce and 50 years of retail experience
© 2003. the e-tailing group, inc.