1ST Annual E-tailer Pay-Per-Click Stress Study Co-sponsored by NetElixir, Inc.
Description Description: The state of pay-per-click (PPC) marketing including current expenditures, management, and resulting performance benchmarks based on an online survey of approximately 100 e-commerce executives in November 2006
What's Included In-house and outsourced campaign management practices PPC budgets and scope Merchant satisfaction levels Measurement metrics: ROI, CPL, CPC, site traffic Checklist for optimizing PPC management
Description Experiences and insights relative to how merchants are gauging their technology platforms based on survey responses from 160 e-commerce executives to a series of questions about selection and use of e-commerce solutions.
What's Included What technologies they use today What factors go into selection of a platform General satisfaction levels Lessons learned that can be applied when choosing an e-commerce solution The e-tailing group checklist for merchant-driven e-commerce decision making
