Title
the e-tailing group 6th Annual Merchant Survey Report-
MINDING A 'SOPHISTICATED' ONLINE STORE: THE NEXT MERCHANT PRIORITY
Internet Strategy & Analytics
 Online sales penetration
Merchant sales channels
Rankings of strategic goal initiatives
Management satisfaction levels
Current and year-over-year conversion rates
Dedicated employee counts
Analytics/Measurement
Staff hours devoted to reviewing metrics
Biggest headaches relative to reading the numbers
The most important impact points for leveraging analytics
Sources of information used for merchandising decisions
|
Merchandising
Rankings of value and presence of 50 merchandising features
 |  | Suggestive Selling |
| | Multi Product Selling |
| | Promotional Tactics |
| | Convenience Tools |
| | Product/Content Focused Features |
| | Search and Help |
| | Visualization and Rich Media |
| | Viral Strategies |
| | Seasonal and Gifting Features |
| | Email as a Merchandising Vehicle |
| | Customization and Personalization |
| | Cross-Channel |
| | Retention and Loyalty |
Up-sell/Cross-sell contributions to overall website revenue
Conversion rates on product pages and in the shopping cart
Policies on merchandise left in the cart
Communication tactics post cart abandonment
Current cart abandonment rates
Marketing
Percent of website sales budget designated for marketing online and offline
Marketing plan performance
Sources of e-commerce demand
Customer acquisition expenditure determination
Comparison of customer lifetime value online and offline
Email management, frequency and content
Rankings of top email uses and challenges
Improving email performance
Level of customer segmentation sophistication
Personalization techniques
Cross-channel marketing coordination timeframes
Shipping/selling internationally
Top tactics for retaining customers
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