Title
the e-tailing group 6th Annual Merchant Survey Report-
MINDING A 'SOPHISTICATED' ONLINE STORE: THE NEXT MERCHANT PRIORITY
TABLE OF CONTENTS
| I. | Introduction |
| II. | Profile of Participants |
| III. | Executive Summary |
| IV. | Internet Strategy |
| V. | Analytics |
| VI. | Merchandising Features and Functionality |
| VII. | Up-sells and Cross-sells |
| VIII. | Shopping Cart Abandonment |
| IX. | Marketing Strategy |
| X. | Email Performance, Usage and Challenges |
| XI. | Segmentation, Customization and Personalization |
| XII. | Cross-Channel and International Initiatives |
| XIII. | Retention and Loyalty |
| XIV. | Improvement |
| XV. | About the e-tailing group |
|
