This study benchmarks 272 features on 100 B2C merchant websites that were mystery shopped in 4Q '15. Our extensive summary highlights key metrics and trends from both a service and selling perspective. Throughout, the presence of each element is presented via a series of 13 categories including an industry-at-large perspective. Stellar merchants are identified from a merchandising and customer service perspective.
Our one-stop destination for all proprietary e-tailing group and client-sponsored ecommerce research that sets industry standards and establishes respected benchmarks to set priorities and drive your business.
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